Did you know that email marketing can boost your PR initiatives? If you’re anything like us, you wear many hats. When it comes to email marketing and building your brand awareness online, many brands and creators express the importance of building your email list to send compelling digital content and details on upcoming announcements, including […]

Hey, brandistas! My roundup of recommended Instagram Story Apps is finally here. After making a bold branding shift on @YourBrandista‘s Instagram content, I noticed that the new story designs I implemented and curate continue to elevate the buzz with my audience. When it comes to content, I love to get creative! I enjoy finding elements […]

When it comes to attracting publicity and brand awareness online, knowing how to curate the perfect brand voice and message to attract immediate attention is key! Your audience and editors that you are pitching to will have a deeper understanding of who you are if your message is clear in your pitches as well as […]

Let’s talk about influencers! Influencers have become an integrated part of building brand awareness and publicity, especially through social media. So, what is an influencer? An influencer is an individual or brand that evokes a connection or relationship with their audience in the form of curated content in order to encourage them to think or […]