Did you know that email marketing can boost your PR initiatives?
If you’re anything like us, you wear many hats. When it comes to email marketing and building your brand awareness online, many brands and creators express the importance of building your email list to send compelling digital content and details on upcoming announcements, including media hits. Curating emails to send to your community is a great way to further build brand recognition around you, your business, while also crafting a personal approach to engage with your audience. But, where do you start?
With the launch of our upcoming email newsletter, we made the transition from MailChimp to Flodesk. This was one of the easiest decisions we made to launch our email marketing efforts! Not only does the platform provide ease and simplicity when it comes to designing the layouts, but they provide resources for the creators to incorporate into their daily workflows. Check out all of the reasons we love Flodesk in this post!
One monthly price, unlimited subscribers: unlike competitors, Flodesk doesn’t penalize you for growing your list, similar to our previous platform, Mailchimp. Whether you’re looking to start a small newsletter or build an email marketing empire, you pay the same monthly price.
Creative freedom: For the first time ever in email marketing, you can use custom fonts and image collages. Yes, please! As you all know, we love our marketing to be on-brand and this gives us the freedom to create email designs to represent our brand across all platforms.
Click and Drag Email Builder: Want to look like you have an entire marketing team crafting every email? Look no further! Flodesk puts the power of a professional designer in your pocket. Their click and drag email builder makes it easier than ever to create beautifully branded emails (no coding required).
Templates designed to convert: To get you started, Flodesk has a library of gorgeous templates to help you welcome, nurture, and convert subscribers into customers. Built-in partnership with other successful entrepreneurs, each template is designed to help you elevate your email game. Oh, and customizing them is simple. A few clicks and the templates transform to
match your brand’s unique look and feel.
Creative freedom: Want an easy way to connect email subscribers with the incredible content you’re sharing on social? Flodesk has you covered. Easily integrate your Instagram account into outgoing emails to showcase your most recent posts. Create a horizontal gallery or a pin-board style collage in
No more tag confusion: Forget the stress that comes from tagging. No more duplicate tags or thinking about it too late—Flodesk does all of the tagging for you! You can see which of your subscribers are most engaged, what they signed up for, what they clicked on, and the data is automatically captured for you. Full segmentation capabilities are also provided!
Opt-in forms: As we manage our site directly, Flodesk provides us with the option to create different opt-in forms to embed into our site to capture new subscribers! Each opt-in form has the branding capabilities that the email designs do, giving you the opportunity to create opt-in forms that are on-brand.
We are dedicated to providing valuable resources for our community to elevate their brand and publicity online. If you’re considered launching your email newsletter but getting stuck in the “grinds” of launching, we hope Flodesk is the tool to get brewing!