When it comes to attracting publicity and brand awareness online, knowing how to curate the perfect brand voice and message to attract immediate attention is key!
Your audience and editors that you are pitching to will have a deeper understanding of who you are if your message is clear in your pitches as well as your content across the advertising outlets you incorporate into your marketing strategies, especially on social media.
Curate the Perfect Brand Voice
To ensure your brand voice and message resonates with your audience and is clear, concise, intriguing and also recognizable, ask yourself the following questions:
1. What is that voice calling you to do?
2. How will that voice resonate with the people around you? Does it make sense to them? Can they hear and understand that voice clearly?
3. What emotions do those people feel when they hear that voice?
For me, my brand voice has always guided me to do and say what feels good while putting a smile on my face to share. My brand voice is fun! It’s bold. It’s caffeinated. Think about these questions when you are working on your content calendars each month, when you are planning any type of rebrand, or maybe when you just want to grind things up.
Are you caffeinated to pour a richer strategy into your brand messaging & communications? Join my weekly intensives program where we work collaboratively on building your key brand messaging along with the best practices on how to work closely with the media & other influential outlets such as social media, execute your content efforts effectively, and more to help expand your brand awareness online.
Did you know that I was recently featured on BossBabe? Check out my recent feature, “Rebuilding Isn’t Failure: Following Your Intuition with Ashley Graham of Brandesso” by visiting: https://bossbabe.com/rebuilding-isnt-failure-following-your-intuition-with-ashley-graham-of-brandesso/
Have fun creating and as always, go out and espresso yourself! ☕️