Are you ready to create your Instagram Brand Strategy for 2020? If so, keep reading! With social media affecting the way we communicate and brand ourselves, Instagram is a vital tool for promoting brands and businesses online. Instagram serves as a platform for businesses to express themselves artistically while engaging with both potential leads and […]

When it comes to attracting publicity and brand awareness online, knowing how to curate the perfect brand voice and message to attract immediate attention is key! Your audience and editors that you are pitching to will have a deeper understanding of who you are if your message is clear in your pitches as well as […]

You read that right! Your Brandista was featured on BossBabe. I had the opportunity to interview with Marisa Donnelly, a Midwest-born, West Coast-based writer, editor, writing coach, and founder of Be A Light LLC. In this feature, Marisa and I cover the importance that failure leads to success, how to find more clarity in your […]

Let’s talk about influencers! Influencers have become an integrated part of building brand awareness and publicity, especially through social media. So, what is an influencer? An influencer is an individual or brand that evokes a connection or relationship with their audience in the form of curated content in order to encourage them to think or […]