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June 30, 2021
Follow this guide for what to include in a PR-worthy Press/Media Kit.

A Step-by-Step Guide: What to Include in a PR-Worthy Press/Media Kit

Public Relations

Ready to start pitching your brand or influence to the media? Follow this guide for what to include in a PR-worthy Press/Media Kit.

Follow this guide for what to include in a PR-worthy Press/Media Kit.

01. Cover Page

Make a good first impression on the first page of your press/media kit. Whether you are a brand or an individual, include a high-resolution photo that captures the full aesthetic of who you are or what you do/offer. Additional information to include on the cover page is the name of the brand/person & the mission statement of the business or the title of the individual.

02. Bio and/or About Section

Give the media something to talk about! Why is your brand or your influence worth the attention? Express the most buzz-worthy parts of your brand or value proposition in this part of your press/media kit. Talking points could include your personal mission, journey, purpose, whom you’ve worked with, and/or your brand’s history.

03. Media Expertise and/or Value Proposition

Are there specific topics or conversations that your influence or brand can speak on or highlight? Include these in this portion of your press/media kit. This helps guide the conversation with the media contact as to why you are reaching out and the benefit your influence or brand is providing.

04. Testimonials & Accolades

Receive an award or nominated for a ranking for a quality product or service? Have a great testimonial from a client or attendee at a workshop or event that speaks to your influence? Add your brag-worthy testimonials and accolades here.

05. Contact Information & Supporting Links

Provide contact information and links for the media to learn more. Include your email and/or best phone number, as well as links to your social media profiles, a link to your brand photos or media-worthy headshots, and a link to your website and press/media page.

Find our “What to include in a PR-Worthy Press/Media Kit” guide helpful?

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You’ve landed the perfectly aligned media placement and/or mention as a thought leader. Congratulations! Now, the question you may be asking is what do I do with this secured media opportunity to leverage the most influence for myself and my brand? Check out our article, “What To Do After You Secure Media Coverage For Your Business,” here.

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