You’ve landed the perfectly aligned media placement and/or mention. Congratulations! Now, the question you may be asking is what do I do with this secured media opportunity to leverage the most influence for myself and my brand? In this article, you will discover and learn my top recommendations for what to do after you secure media coverage for your business.
What To Do After You Secure Media Coverage for Your Business
Celebrate Your Media Win
Landing quality media coverage for your business is a long-term process and strategy. When you land placement for your business, it’s important to celebrate the milestone of your hard work, dedication, and commitment to impacting the media with your story. Never forget to celebrate your wins, big and small, for they are the key to creating shifts in the longevity of your media blueprint.
Say Thank You & Create Space for Future Opportunity
It’s important to always thank the media influence, writer, and/or editor that you are collaborating with for the media placement. Remember, when you are working with the media, it’s important to treat them the same way you would treat your clients and other business relationships. When you build a strategic relationship with your media influences who are curating the placement for you, it creates space and freedom for future media opportunities when the inspiration arises.
You can learn more about my perspective on how relationships play a significant role in PR by reading my article, “Public Relations 101: People Relations Vs Public Relations” here.
Share through Your Marketing Channels
Remember to share your media placement through other marketing channels. Other marketing channels would include social media platforms, an e-newsletter, or an announcement on your blog with a link to the original piece. This not only increases the awareness of that placement, but it shows support and reach to the outlet(s) that curated the placement for you. When it comes to cross-collaboration, by tagging the outlet on social media or adding the link to your e-newsletter, this elevates the reach of that piece through click-through rates, shares on social media, and much more. This also builds credibility and authority around your business as more eyes are able to view the piece.
Log Your Secured Media
It’s important to create an organizational system to track and log your media mentions and placements. It’s natural to follow a flow that works for your unique logging system but I recommend logging your media links and mentions in a Google Spreadsheet and saving a PDF copy for your portfolio.
To learn more about how I track and manage media placements for my clients, watch my Instagram Reel here.
Add to Your Media Kit
Last but not least, add the placement mention to your media kit. You can add the placement by including the title and outlet of the mention with a hyperlink. You can also keep it clean by adding the logo of the outlet to the ‘PRESS‘ section of your media kit. Find what works best for your design but be prepared to share more details if the person receiving your media kit wants to learn more or verify your coverage.
Happy pitching! Keep up the great work on building the influence we need in the media landscape we live in today!