One of the most current & ever-evolving trends that are taking space in the media is Thought Leadership. A Thought Leader is a person who, based on their expertise & perspective on the “pulse” of a trending topic… offers unique guidance, inspires innovation, & influences others to elevate their thoughts or actions. In our opinion, good PR in thought leadership is driven by the passion to share stories through a conscious voice that makes a difference with others.
But, how do you discover your unique conscious voice as a thought leader to share and express with others?
When it comes to influencing change and action for the better through the stories we share, having a consistent voice and message is key! Your community will have a deeper understanding of who you are if your voice and message are clear across the mediums you are targeting to share your unique, conscious voice.
To discover your unique, conscious voice as a thought leader, ask yourself the following questions.
What is your voice calling you to say and do?
As a thought-leader, your voice offers unique guidance, inspires innovation, & influences others to elevate their thoughts or actions, given your expertise & perspective on the “pulse” of a trending topic. When it comes to discovering your conscious voice, tune into the vibration of what your conscious voice is asking you to say or do.
How will that voice resonate with the people around you? Does it make sense to them? Can they hear and understand that voice clearly?
As a thought leader, the clarity in your voice and why you are speaking as a thought leader is important. When it comes to discovering your conscious voice, get feedback from others on if the value in your voice and message is understood. We lead others through our voice so it’s important to ensure our voice is clear, concise, intriguing, and also recognizable. It’s what will set you apart from others.
What emotion do those people feel when they hear that voice?
As a thought leader, you elevate others through the emotions you evoke within them. Do others feel seen, heard, and supported through your conscious voice? Do they feel valued? When discovering your unique, conscious voice as a thought leader, mold your message around the emotions you want to support others through.
Interested in discovering your unique, conscious voice as a thought leader? Let’s connect!
You’ve landed the perfectly aligned media placement and/or mention as a thought leader. Congratulations! Now, the question you may be asking is what do I do with this secured media opportunity to leverage the most influence for myself and my brand? Check out our article, “What To Do After You Secure Media Coverage For Your Business,” here.