Ready to start pitching your brand or influence to the media? Follow this guide for what to include in a PR-worthy Press/Media Kit. 01. Cover Page Make a good first impression on the first page of your press/media kit. Whether you are a brand or an individual, include a high-resolution photo that captures the full aesthetic […]

One of the most current & ever-evolving trends that are taking space in the media is Thought Leadership. A Thought Leader is a person who, based on their expertise & perspective on the “pulse”​ of a trending topic… offers unique guidance, inspires innovation, & influences others to elevate their thoughts or actions. In our opinion, good PR in thought […]

Happy New Year! I am excited to share with you our empowered client media wins of 2020. Check out our recent e-newsletter showcasing the best client media of last year, and a special gift offering for elevating your PR in the new year. Refinery29: Actually, New Year’s Resolutions Are Meaningless: How 2020 Changed Self-Help Judith […]

You’ve landed the perfectly aligned media placement and/or mention. Congratulations! Now, the question you may be asking is what do I do with this secured media opportunity to leverage the most influence for myself and my brand? In this article, you will discover and learn my top recommendations for what to do after you secure […]

Pitch to Empower: 5 Pitches That Build Influence in the Media SO PUMPED. 🙌🏻 My “Pitch to Empower” guide is now available for download. Grab your copy now from the link below! The inspiration for this guide was motivated by an inner dialogue I’ve had as I’ve noticed how this year has transformed in the […]

Did you know that email marketing can boost your PR initiatives? Sending compelling digital content and details on upcoming announcements, including media hits, are key to building influence through your publicity. Curating emails to send to your community is a great way to build brand recognition around you and your business. With the launch of […]

PR & Publicity is a caffeinated way to brew brand awareness or “buzz.” By building authority and providing value to your ideal audiences, you present yourself as an expert in your field. This creates opportunities for building strategic relationships and partnerships within your community and verticals. PR & Publicity requires a blend of planning, research […]